Norwegian brand Vestre is setting a precedent that will hopefully inspire radical transparency in the furniture industry and beyond, as it is committing to listing every product's CO2 emissions. The company generated Environmental Product Declarations (EPDs) for its entire product portfolio, which makes it easy to see the amount of energy required to create each design.
According to the brand, "Vestre is the first furniture manufacturer in the world to record environmental impact in this way... We do this to be open and to help both end clients and architects to make more informed decisions."
Across a variety of industries, from food and beauty to tech accessories, brands are helping to make consumers more aware of individual items' carbon footprints.
Carbon-Conscious Furniture
All of Vestre's Products List CO2 Emissions Beside the Price
Trend Themes
1. Carbon-conscious Products - More brands can follow in Vestre's footsteps and list products' CO2 emissions, promoting transparency and encouraging environmentally conscious consumer behavior.
2. Environmental Product Declarations - Generating EPDs for a company's entire product portfolio can become an industry standard, reducing carbon footprint and promoting sustainable practices.
3. Carbon Footprint Awareness - Brands in various industries can educate consumers on the impact of individual items' carbon footprint, encouraging them to make more informed and responsible purchasing decisions.
Industry Implications
1. Furniture - Furniture companies can follow Vestre's example and list CO2 emissions for their products, promoting transparency and encouraging environmentally conscious consumer behavior.
2. Consumer Goods - Consumer goods companies can generate EPDs for their product portfolios, making sustainability a more prominent aspect of their brand identity and promoting environmentally responsible practices.
3. Retail - Retailers can educate consumers on the carbon footprint of individual items, using their platform to promote more environmentally conscious behavior and encouraging sustainable alternatives.