Green walls have been gaining prominence in various office buildings and other businesses, but Vertical Green's 'Plug & Plant' system helps everyday consumers to get the benefits of vertical gardens in their homes. The planter makes use of soil-free technology to grow lush greenery without the maintenance required of traditional gardening, meaning that even those without much experience can have calming wall gardens that grow organic, edible plants.
As with many modern, tech-reliant planters, Vertical Green's 'Plug & Plant' uses pods to grow its seeds. These pods, called "plugs", include herbs like basil and dill, produce like strawberries, arugula, cherry tomatoes, and chili peppers, and even ornamental plants like petunias. The system automatically recognizing which plugs are inserted, and it feeds the correct amount of water accordingly, ultimately reducing the need for active management on the part of the consumer.
Modular Wall-Mounted Gardens
Vertical Green's 'Plug & Plant' Grows Edible and Attractive Greenery
Trend Themes
1. Modular Wall-mounted Gardens - Disruptive innovation opportunity: Developing customizable modular wall-mounted gardens for urban dwellers with limited space and gardening experience.
2. Soil-free Technology - Disruptive innovation opportunity: Creating soil-free gardening systems that eliminate the need for traditional gardening maintenance and allow for easy indoor gardening.
3. Smart Planting Systems - Disruptive innovation opportunity: Designing smart planting systems that use pods and automation to recognize and provide the necessary care for different types of plants.
Industry Implications
1. Home Gardening - Disruptive innovation opportunity: Innovating home gardening products and services to cater to urban consumers seeking sustainable and space-efficient gardening solutions.
2. Interior Design - Disruptive innovation opportunity: Introducing modular wall-mounted gardens as a new trend in interior design, offering an innovative way to incorporate greenery into living spaces.
3. Smart Home Technology - Disruptive innovation opportunity: Integrating smart planting systems into the growing market of smart home technology, enhancing convenience and automation in gardening.