The Verde Leaf Refresh CBD-infused sparkling waters are a new range of refreshments from the brand that will provide consumers with a refreshing way to quench their thirst, while also supporting their interest in cannabinoids.
The drinks will come in four flavor options including Citrus, Berry, Tropical and Cucumber Lime, which are all infused with 25mg of hemp seed extract. The drinks maintain a zero-calorie recipe that is also free from carbs and packed with the daily recommended intake of vitamin C.
President and CEO Jackson Garth spoke on the Verde Leaf Refresh CBD-infused sparkling waters saying, "We are excited to launch a premium beverage that tastes great and provides a healthier choice for consumers. By consistently focusing on developing new products, such as beverages, hemp-derived edibles, topicals and everything in between, Verde Leaf is committed to bringing to market the best CBD products that enhance and assist consumers to live better lives and improve their overall health and wellness."
Effervescent Hemp Extract Sodas
The Verde Leaf Refresh CBD-Infused Sparkling Waters are Flavorful
Trend Themes
1. Cbd-infused Beverages - The trend of CBD-infused beverages presents a disruptive innovation opportunity for beverage companies to cater to consumers' interest in cannabinoids and provide healthier choices.
2. Zero-calorie Refreshments - The trend of zero-calorie refreshments creates a disruptive innovation opportunity for brands to offer flavorful, guilt-free drinks that align with consumers' health-conscious preferences.
3. Hemp-derived Product Expansion - The trend of expanding hemp-derived product offerings allows for disruptive innovation opportunities across various industries, including food and beverage, wellness, and cosmetics.
Industry Implications
1. Beverage - The beverage industry has an opportunity to capitalize on the CBD-infused beverage trend by developing innovative products that provide both flavor and functional benefits.
2. Health and Wellness - The health and wellness industry can leverage the trend of zero-calorie refreshments to create disruptive innovations in the form of nutritious and flavorful beverages for conscious consumers.
3. Cosmetics - The cosmetics industry can explore disruptive innovation opportunities by incorporating hemp-derived ingredients into skincare, offering consumers new and natural alternatives.