For Childhood Cancer Awareness Month in September, Green Giant unveiled a limited-edition packaging design for its Veggie Tots that features artwork by young patients.
Rather than featuring potatoes as a base, these healthy, alternative tots from Green Giant's award-winning Veggie Swap-Ins line are packed with one full serving of broccoli, plus cheese and no artificial flavors.
As of the fall, consumers will be able to get their hands on the special bags of Green Giants Veggie Tots with artwork by four-year-old Abby and 13-year-old Bailey. In addition to raising awareness through packaging design, the owner of the Green Giant brand donated $350,000 to the organization to help St. Jude Children's Research Hospital and its dedication to fighting childhood cancer and life-threatening diseases.
Cheesy Potato-Free Tots
Green Giant's Limited-Edition Veggie Tots Pack Features Child Drawings
Trend Themes
1. Healthy Alternative Foods - Green Giant's Veggie Tots with broccoli and cheese offer a healthy alternative to traditional potato-based tots.
2. Limited-edition Packaging - The use of artwork by young patients on Green Giant's Veggie Tots packaging highlights the importance of Childhood Cancer Awareness Month in September.
3. Cause Marketing - Green Giant's donation to St. Jude Children's Research Hospital demonstrates the growing trend of businesses aligning themselves with charitable causes.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore innovative ways to create healthy, flavorful alternatives to traditional products like Green Giant's Veggie Tots.
2. Packaging Design - The use of limited-edition packaging featuring artwork by young patients presents an opportunity for packaging designers to create unique and meaningful designs for various products.
3. Cause Marketing - Businesses across various industries can leverage cause marketing strategies to raise awareness for important social issues and make a positive impact.