Medlie (formerly ZÜPA NOMA) debuted a few new products at Natural Products Expo West, including a line of organic Veggie Mash products that are enriched with collagen peptides. The Avocado Greens and Tomato Tahini vegetable blends feature a base of mashed cauliflower that's combined with other colorful, beneficial vegetable ingredients. These Veggie Mash products are conveniently packaged in on-the-go cups for effortless enjoyment.
These convenient cups contain four servings of whole, organic vegetables, making it easy to get enough vegetables in a day.
As the brand—which is known for its ready-to-drink vegetable soups—noticed its customers on social media adding collagen packets to its bottled soups and shaking them, it was inspired to create a convenient way to offer the same benefits.
Collagen-Enriched Veggie Blends
Medlie's Grab-and-Go 'Veggie Mash' Has Four Vegetable Servings
Trend Themes
1. Collagen-enriched Veggie Blends - Opportunity for food and beverage companies to incorporate collagen peptides into vegetable products for added health benefits.
2. Convenient Packaged Vegetable Blends - Opportunity for packaging companies to create on-the-go cups for vegetable blends, providing consumers with an easy way to enjoy multiple servings of vegetables.
3. Social Media-inspired Product Innovation - Opportunity for brands to leverage customer feedback on social media to create innovative products that meet consumer preferences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create collagen-enriched vegetable products and innovative packaging solutions.
2. Packaging - Opportunity for packaging companies to design convenient on-the-go cups for vegetable mash products.
3. Consumer Goods - Opportunity for brands to utilize social media feedback to develop new products that cater to consumer preferences.