Plant-based seafood brand Good Catch is giving out vegan tuna sandwiches in NYC, Austin and London in the hopes of tempting people to experience the benefits of meatless eating. The brand's fish-free food truck is strategically parked and branded in a way that reminds of a popular sandwich chain. The food truck shares messaging that emphasizes there's "no catch," bringing attention to the fact that marine animals are often inadvertently caught in the nets used by commercial fisheries in the process of catching tuna. Additionally, the fish-free seafood involves no mercury.
Chad Sarno, co-founder and Chief Culinary Officer at Good Catch, says "Our mission is to make plant-based seafood that’s good for the sea and all life who call it home. Large commercial fishing is one of the most destructive activities in our oceans."
Fish-Free Food Trucks
Good Catch's Trucks Serve Vegan Tuna Sandwiches
Trend Themes
1. Plant-based Seafood - Good Catch's fish-free food truck encourages meatless eating by offering vegan tuna sandwiches made from plant-based seafood.
2. Eco-friendly Fast Food - Good Catch's strategically branded food truck offers a sustainable and eco-friendly alternative to traditional fast food.
3. Animal Welfare - The promotion of Good Catch's fish-free food truck emphasizes animal welfare concerns and the reduction of bycatch.
Industry Implications
1. Food Service - The food service industry can benefit from incorporating more plant-based seafood options as consumers become more environmentally conscious.
2. Sustainable Agriculture - The promotion of eco-friendly and sustainable food options can pave the way for further innovations in the sustainable agriculture industry.
3. Animal Rights Advocacy - The promotion of Good Catch's fish-free food truck can create opportunities for animal rights organizations to promote sustainable and cruelty-free alternatives to traditional seafood products.