Since kombucha has become familiar as a health beverage to the mainstream, it has been introduced in a number of inventive beverage varieties, as well as combined with beer and coffee to form flavorful new hybrids—now, Vegan Rob's is introducing a snack bar that lets consumers enjoy the benefits of kombucha in a solid format.
The simply titled 'Kombuchabar' is a probiotic-rich snack that is made with kombucha, blended seeds, fruit and tapioca syrup. The shelf-stable bars are available from Vegan Rob's in flavors like Cranberry, Dark Cacao, Banana and Blueberry.
With an increased demand for on-the-go snacks, a number of brands are reinventing favorite beverages like coffee and tea in solid formats for convenient, mess-free snacking that still provides the comforting flavors consumers have come to know and love.
Kombucha Snack Bars
Vegan Rob's 'Kombuchabar' Blends Fruit, Seeds, Syrup and Kombucha
Trend Themes
1. Kombucha Snack Bars - Opportunity for brands to create more solid format snacks incorporating kombucha, offering the benefits of probiotics in a convenient, on-the-go option.
2. Fruit and Seed Blends - Potential for brands to create innovative snack options by blending different fruits and seeds together for added nutritional value and unique flavor combinations.
3. Hybrid Snack Foods - Rise of new snack products combining different food and beverage categories, appealing to consumers craving novel flavor experiences and convenience.
Industry Implications
1. Health Food - Health food industry can tap into the popularity of kombucha by incorporating it into snack bars and other products to cater to health-conscious consumers.
2. Snack Food - Snack food industry can explore the use of fruit and seed blends to create new, nutritious and convenient snack options.
3. Beverage - Beverage industry has the opportunity to experiment with hybrid snack foods, combining different flavors and textures to attract consumers looking for innovative snacking experiences.