Knowing that many consumers are now embracing plant-based eating with vegetarian or flexitarian diets, Taco Bell created a vegan food guide for its menu.
The 'How to Eat Vegan at Taco Bell' guide features a selection of nine customized cruelty-free menu options, which modify classic menu options with either ingredient additions or subtractions. For instance, the Crunchwrap Supreme can be made without seasoned beef, sour cream and nacho cheese and fortified with black beans.
Just a few months earlier, Taco Bell released a guide on 'How to Eat Vegetarian and Meatless at Taco Bell,' which shows off a range of its American Vegetarian Association-certified food options. Now, vegans will also have peace of mind knowing that Taco Bell has expanded its AVA-certified list to include vegan ingredients.
Vegan Menu Guides
Taco Bell's Vegan Food Guide Shows Simple Ingredient Swaps
Trend Themes
1. Plant-based Eating - Disruptive innovation opportunity: Develop new vegan menu options and ingredient swaps for restaurants to cater to the growing demand for plant-based eating.
2. Menu Customization - Disruptive innovation opportunity: Create digital platforms or apps that allow customers to easily customize their food orders with vegan or vegetarian options at various restaurants.
3. Certification Programs - Disruptive innovation opportunity: Establish certification programs or standards for vegan and vegetarian food options in the food industry to ensure transparency and build consumer trust.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Develop plant-based alternatives to classic fast food items that are more sustainable and appeal to both vegetarians and vegans.
2. Food Delivery - Disruptive innovation opportunity: Create specialized delivery services that focus on providing vegan and vegetarian meal options from various restaurants, making it convenient for consumers to access plant-based food.
3. Certification and Labeling - Disruptive innovation opportunity: Develop technology solutions that enable easy and efficient certification and labeling of vegan and vegetarian food products, ensuring accurate information for consumers.