These new Country Choice vegan baked goods are being launched by the brand in anticipation of a busy Veganuary as more consumers pledge to try out a vegan diet for January after an indulgent holiday season. The product range includes the steak-less and chicken-less bakes, which each have a 175 gram portion and a price point of £1.99 each. The steak-less pasty comes in at 283 grams with a price point of £3.29, while the vegan croissant is priced at 99p with an 80 gram serving size.
Marketing Manager, Customer Insight and Category Manager Hannah Morter spoke on the new Country Choice vegan baked goods saying, "Demand for vegan products continues to grow, with a four-fold increase in the number of vegans in the past five years. Kantar estimates that one million people took part in Veganuary in 2020, with another 10 million trying a vegan product during January, and we expect the numbers for 2021 to be even bigger. With our new vegan product range retailers can respond with a comprehensive offer that can be scaled to suit increased consumer demand."
Vegan-Friendly Baked Pastries
These Country Choice Vegan Baked Goods are Launching Now
Trend Themes
1. Veganuary - Brands offering vegan-friendly alternatives in anticipation of January being a month where more consumers pledge to try out a vegan diet, creating an opportunity to cater to those customers.
2. Plant-based Meat Alternatives - Increasing popularity of vegan and plant-based diets creating a space for innovative companies to develop and market plant-based meat alternatives, such as the steak-less and chicken-less bakes Country Choice is launching.
3. Affordable Vegan Options - As more consumers seek out vegan options, there is a need for more affordable options, such as the 99p vegan croissant Country Choice is introducing, leading to an opportunity for brands to provide access to affordable vegan options.
Industry Implications
1. Food and Beverage - Increased demand for vegan options creates opportunities for food and beverage companies to develop and market vegan-friendly products, such as Country Choice's vegan baked goods.
2. Retail - As more consumers become conscious of the environmental and ethical impacts of their choices, retailers can respond by offering affordable vegan products, such as Country Choice's vegan croissant, to meet the demand for more sustainable options.
3. Plant-based Meat Alternatives - As consumers shift to a plant-based lifestyle, there is an opportunity for companies to create and offer meat substitutes such as the steak-less and chicken-less bakes to cater to the growing vegan consumer base.