DTLR works in collaboration with New Balance to decorate the 992 sneaker in a Varsity colorway for the season. The patriotic color palette sees blue suede at the heel, the upper section of the eyestays, and the toe box. This gives the shoe a patchwork-inspired update for an elevated look.
This continues with red suede materials that accent the rear side of the midfoot section. Together, it looks like an American flag that rests by the tongue area. The finishing touch on the sneaker can be seen at the top of the tongue, where there is a golden yellow embroidery that is the form of the branding detail, boasting a similar aesthetic as the team names on the back of letterman jackets.
Americana Sneaker Colorway Designs
New Balance's 992 Sneaker Gets a Varsity Colorway
Trend Themes
1. Patriotic-themes Sneaker Designs - Brands can create sneaker designs inspired by patriotic themes, such as country flags, national colors, or symbols, to appeal to consumers' pride and sense of belonging.
2. Sneaker Customization Collaborations - Retailers and brands can collaborate to offer sneaker customization services that allow consumers to choose colors, materials, and details, making each pair unique and personalized.
3. Suede Material Resurgence - Suede could become a popular material choice for sneakers, adding texture and depth to the design, and offering a break from the dominance of leather and synthetic fabrics.
Industry Implications
1. Fashion Retail and Apparel - Fashion retailers and apparel brands can leverage patriotic themes and customization collaborations to differentiate their sneaker offerings and build stronger brand loyalty.
2. Heritage and Lifestyle Brands - Heritage and lifestyle brands can tap into the trend of suede material resurgence and update their classic designs with fresh colorways, collaborating with sneaker retailers for distribution and exposure.
3. Sportswear and Athletic Brands - Sportswear and athletic brands can experiment with patriotic themes in their sneaker designs, catering to both amateur and professional athletes who want to showcase their national pride on and off the field.