URO is the newest supplement collection from women's health brand O Positiv and it shares dedicated solutions for vaginal and urinary tract health. The new collection is being introduced with a non-GMO, vegan and major-allergen free Vaginal Probiotic (URO VP) and Urinary Tract (URO UT) Capsules.
"There are many disruptive issues that come with the territory of being a woman, which we're often told to "deal with,"
and that never sat right with me," said O Positiv Co-Founder Brianna Bitton in a press release.
URO VP introduces a proprietary synbiotic with a blend of five strains of bacteria to support a healthy, well-balanced vaginal biome. URO UT is a non-antibiotic solution that makes the most of clinically studied Pacran Cranberry Extract, D-Mannose and Vitamin C to maintain healthy levels of bacteria in the urinary tract.
Urinary Tract Supplements
URO is a Women's Health Collection That Supports Urinary Tract Health
Trend Themes
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Urinary Tract Health Supplements — The market for urinary tract supplements is growing and there is an opportunity for companies to develop innovative products that cater to the specific needs of women's health.
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Vaginal and UT Probiotics — Probiotics are becoming a popular solution for vaginal and urinary tract health and companies can introduce innovative unique blends that cater to specific needs.
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Non-antibiotic UT Solutions — There's an opportunity for companies to develop non-antibiotic solutions for urinary tract health that utilize natural and clinically studied ingredients.
Industry Implications
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Health and Wellness — The health and wellness industry can capitalize on developing products, services and technology that prioritize and cater to specific women's health needs.
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Pharmaceutical — Pharmaceutical companies can introduce innovative and natural-based urinary tract supplements and solutions that are available even without prescription.
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Nutraceuticals — The nutraceuticals industry has a growing market for healthy urinary tract supplements and it is a great opportunity to introduce unique blends and new ingredients to cater to women's health specifically.