Sequin-Adorned Sneakers

Nike Brought Back the Women's Air Force 1 Upstep with New Details

Nike first introduced the Air Force 1 Upstep silhouette earlier this year in February and has decided to revive the footwear piece for Spring/Summer 2018. The newest edition of the sneakers take on brand new captivating details and upgrades. The all-new elevated Air Force 1 Upsets are decorated with a plethora of sequins and red detailing.

The silhouette now boasts branding details embroidered on the heel and the new medial side. The label's signature swoosh is replaced with a sparkling "NIKE" accent. The uppers are crafted in a premium leather material, and the label's Air Force 1 branding is seen on the toe cap. Stitching details are finished in a 'Habanero Red' around the half of the midsole, along with an embroidered "FORCE IS FEMALE" on the heel. The shoes dropped on Nike's website as of April 2nd.
Trend Themes
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2. Elevated Sneaker Design - Opportunity for disruptive innovation in the footwear industry by creating sneakers with premium materials and upgraded branding details.
3. Gender-driven Fashion - Opportunity for disruptive innovation in the fashion industry by designing footwear that empowers and celebrates female consumers.
Industry Implications
1. Fashion Industry - Opportunity for disruptive innovation in the fashion industry by incorporating sequins and unique detailing into footwear.
2. Footwear Industry - Opportunity for disruptive innovation in the footwear industry by creating sneakers with premium materials and upgraded branding details.
3. Women's Fashion Industry - Opportunity for disruptive innovation in the fashion industry by designing footwear that empowers and celebrates female consumers.

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