UNSUN is the name of a broad spectrum face sunscreen for all skin types that is slightly tinted to blend in better with darker skin tones. On the common misconception that people with darker skin do not need sun protection, the brand notes: " Sun protection is needed universally, the sun does not discriminate on tones or complexions."
The UNSUN SPF 30 tinted mineral sunscreen is free from harmful ingredients like Parabens, Phthalates, Nanoparticles and more. What it does contain is a nourishing formula of naturally derived ingredients from shea butter, fruits and coconut oil.
The woman behind the UNSUN brand is Katonya Breaux, Frank Ocean's mother. She launched this SPF skincare range after finding that her own skin was left damaged from the sun.
Tinted Mineral Sunscreens
UNSUN's Natural Sunscreen is Tinted to Suit People of Color
Trend Themes
1. Tinted Mineral Sunscreens - Tinted mineral sunscreens that cater to people of color demand attention from skincare companies to create more products that cater to people of all skin types.
2. Natural Ingredients in Sunscreens - The demand for natural and organic ingredients in skincare products is a growing trend that sunscreen companies can use to appeal to consumers looking for clean and safe products.
3. Sun Protection for All Skin Tones - Education on the importance of sun protection for all skin tones can create more demand for sunscreen products and drive innovation towards creating products that cater to people of all skin types.
Industry Implications
1. Cosmetics Industry - Cosmetics companies can create more inclusive makeup and skincare products that cater to people of all skin types and tones to expand their customer base.
2. Health and Wellness Industry - The demand for natural and organic ingredients in sunscreen products can be a disruptive opportunity for health and wellness companies to create clean and safe products.
3. Fashion and Beauty Industry - Fashion and beauty companies can incorporate sun protection as a part of their products to appeal to their target audience's desire for convenient sun protection.