The Unbreak My Blonde haircare collection by Matrix launched at Ulta just in time for summer. The three-part shampoo, conditioning, and leave-in treatments revive over-processed and damaged hair. Therefore, the collection is not only useful for blondes but for any hair type that has been damaged by chemical lightening.
Matrix's new formulas are infused with citric acid and are free of sulfates. Citric acid reinforces weakened hair bonds, which make up a large portion of the hair fiber. In addition, it works to maintain the consumer's hair integrity by strengthening the levels of hydrogen, salt, and disulfide in each strand of hair. The Unbreak My Blonde collection of haircare is available for purchase via Matrix's e-commerce site.
Damage-Repairing Haircare Products
Matrix's Unbreak My Blonde Line is Infused with Citric Acid
Trend Themes
1. Citric Acid-infused Haircare - The use of citric acid in haircare products to reinforce weakened hair bonds and strengthen hair integrity creates an opportunity for companies to differentiate themselves in the market.
2. Damage-repairing Haircare - The development of haircare products that specifically target over-processed and damaged hair creates an opportunity for companies to tap into a growing demand for haircare solutions.
3. Sulfate-free Haircare - The trend towards sulfate-free haircare creates an opportunity for companies to cater to consumers seeking gentler and more natural alternatives to traditional haircare products.
Industry Implications
1. Haircare - The development of damage-repairing haircare products presents an opportunity for companies in the haircare industry to differentiate themselves and meet the growing demand for haircare solutions.
2. Beauty - The trend towards gentler and more natural beauty products creates an opportunity for companies in the beauty industry to cater to consumers seeking more sustainable and eco-friendly options.
3. E-commerce - The availability of Matrix's Unbreak My Blonde collection for purchase via their e-commerce site highlights the importance of e-commerce for companies in the beauty and haircare industries.