This umbrella tree is awesome and totally blew me away. It is visually striking, yet oh so simple. The guerrilla art installation was created by Sam Spenser who named the piece 'Bloom.'
He worked with famed champagne company, Veuve Clicquot, who provided him with umbrellas in the perfect pantone reference as their iconic bottle labels.
Spenser, a Goldsmiths Art College graduate, was also asked permission to have his piece installed at The Wapping Project in London.
Branded Urban Forestry
The Veuve Clicquot Umbrella Tree
Trend Themes
1. Branded Urban Forestry - The use of nature and green spaces as branding opportunities for companies, encouraging a connection between the brand and the environment.
2. Guerrilla Art Installations - Creating unexpected and visually striking works of art in public spaces as a form of covert self-expression and activism.
3. Color-coordination Branding - Using color matching as a way to strengthen brand identity and create impactful visual displays.
Industry Implications
1. Luxury Goods - Incorporating sustainable and artistic design into luxury product offerings to create unique and visually striking pieces that resonate with consumers.
2. Hospitality - Creating unexpected and immersive art installations in hotel lobbies and public spaces as a way to improve the guest experience.
3. Marketing and Advertising - Utilizing guerrilla marketing tactics and unusual art installations to generate buzz and promote brand awareness.