Updated Ride-Hailing Safety Features

The New Uber Safety Features Aim to Better Protect Riders

Uber is currently the most popular ride-hailing service in the world and the new Uber safety features are sure to increase this popularity. Several new features are set to appear on the app in the summer of 2018 and will introduce a Saftey Center. The Saftey Center will be a dedicated section on the app where users can set up features like trusted contacts and 911 assistance. Both of these features are new to the app and will allow the location of the user to be shared with loved ones as well as the police.

To further enhance the suite of new Uber safety features, the app has partnered with RapidSOS, an emergency response system linking connected devices to 911 and first responders. This system will make contacting significantly easier and users can do so at the press of a button. Tests of the Uber safety features will be pilot tested in Denver, but will then roll out to all countries that support Uber.
Trend Themes
1. Enhanced Ride-hailing Safety - The new Uber safety features aim to enhance safety for riders by introducing features like trusted contacts and 911 assistance.
2. Integration of Emergency Response Systems - Uber's partnership with RapidSOS allows for seamless integration of emergency response systems, making it easier for users to contact 911 and first responders.
3. Global Adoption of Safety Features - The new Uber safety features will be piloted in Denver and then rolled out to all countries that support Uber, indicating a global adoption of enhanced safety measures for ride-hailing services.
Industry Implications
1. Ride-hailing - The ride-hailing industry can benefit from incorporating similar safety features to enhance customer trust and promote safety as a differentiating factor.
2. Emergency Response - By partnering with ride-hailing platforms, emergency response systems can expand their reach and improve their efficiency in assisting users in emergency situations.
3. Mobile App Development - The development of safety features for ride-hailing apps presents opportunities for mobile app developers to create innovative solutions that prioritize user safety.

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