Uber passengers and drivers in California will get a number of new features. The first of which provides drivers with more details of a ride upfront, so they can better decide if they want to take a passenger on a trip. Additionally, drivers will also have the ability to be more selective with the trips they make, and their Uber Pro status will remain the same.
However, the most notable feature gives Uber passengers the ability to favorite a driver. Previously, Uber launched a similar feature in the United Kingdom. The company indicated that the new feature allows drivers to have more control over their presence on the platform, and Uber stated that it allows drivers to, "Build their Business."
Driver Approval Ride-Hailing Apps
Uber Passengers in California Can Now Favorite Drivers
Trend Themes
1. Driver-focused Ride-hailing - Disruptive innovation opportunity: Develop ride-hailing apps that prioritize drivers' preferences and give them more control over their presence on the platform.
2. Enhanced Trip Details - Disruptive innovation opportunity: Create technology solutions that provide drivers with detailed information upfront to help them make more informed decisions about accepting rides.
3. Passenger-driver Connection - Disruptive innovation opportunity: Build ride-hailing platforms that enable passengers to favorite specific drivers, enhancing the sense of connection and loyalty between them.
Industry Implications
1. Ride-hailing - Disruptive innovation opportunity: Transform the ride-hailing industry by adopting driver-centric features that empower drivers and improve customer satisfaction.
2. Transportation - Disruptive innovation opportunity: Innovate the transportation industry by developing ride-hailing apps that offer enhanced trip details and improved passenger-driver connection.
3. Technology - Disruptive innovation opportunity: Drive technology advancements by creating platforms that enable passengers to favorite drivers, fostering a stronger sense of loyalty and personalization.