A new partnership between Uber and Zomato will see the launch of a new app fusing the two concierge service platforms into one. The unique partnership has thus launched in London and South Africa, but there are plans to expand this to a total of 27 cities in 13 countries over the next few months.
The initial product out of the Uber and Zomato partnership is the integration of an Uber button in the Zomato app. The innovative app will help hungry diners hail private cabs to the restaurant of their choice, creating a seamless service that will serve to increase business for all parties involved.
Zomato is an Indian startup that recently acquired a mobile payments platform based in Delhi.
Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
Trend Themes
1. Concierge Partnership Apps - The partnership between Uber and Zomato highlights the trend of merging concierge service platforms to create a seamless experience for consumers.
2. Integration of Uber in Service Apps - The integration of an Uber button in the Zomato app showcases the trend of incorporating ride-hailing services within other service apps.
3. Expansion of Service Platforms - The planned expansion of the partnership to 27 cities in 13 countries reflects the trend of global growth and reach in the concierge service industry.
Industry Implications
1. On-demand Transportation - The partnership between Uber and Zomato presents disruptive innovation opportunities in the on-demand transportation industry by integrating ride-hailing services into restaurant and food delivery apps.
2. Restaurant and Food Delivery - The collaboration between Uber and Zomato creates disruptive innovation opportunities in the restaurant and food delivery industry by streamlining the process of hailing private cabs to restaurants.
3. Mobile Payments - The acquisition of a mobile payments platform by Zomato opens up disruptive innovation opportunities in the mobile payments industry, enabling seamless transactions within the integrated concierge platform.