Hybrid drinks are starting to gain popularity in the drink market and Connecticut craft brewer Two Roads is hoping to join the craze with its new gose-style beer produced with Sauvignon Blanc grapes. This new hybrid beer will be part of the brewer's Tanker Truck Sour Series, which derives its name from the kettle-souring process done in a tanker truck at the brewery. The decision to create this Sauvignon Blanc beer was first conceived in 1996 and was tested for years by Two Roads master brewer Phil Markowski.
The beer itself is described as having "a blend of crisp, mineral, tropical fruit," as well as notes of gooseberry that are natural characteristics of Sauvignon Blanc wine. All of these flavors are combined beautifully with the salty and refreshing tartness of a gose beer. Two Roads Sauvignon Blanc beer will be available in a limited-edition run and will be sold in 16oz 4-pack cans as well as on tap.
Hybrid Wine-Crafted Beers
Two Roads Brewed a Limited-Edition Gose Sauvignon Blanc Beer
Trend Themes
1. Hybrid Drinks - There is a growing trend of hybrid drinks in the beverage market, creating opportunities for innovative combinations of different types of beverages.
2. Craft Beer Innovation - Craft breweries, like Two Roads, are exploring new brewing techniques and ingredients to create unique and flavorful beers, presenting opportunities for disruptive innovation in the beer industry.
3. Wine-infused Beers - The use of wine, such as Sauvignon Blanc grapes, in beer production is becoming a popular trend, opening up possibilities for innovative beer flavors and experiences.
Industry Implications
1. Beverage Industry - Hybrid drinks and unique beer flavors provide opportunities for growth and differentiation within the beverage industry.
2. Craft Beer Industry - Craft breweries can capitalize on the trend of wine-infused beers by experimenting with different grape varieties and brewing methods to create captivating and marketable beers.
3. Wine Industry - The collaboration between wine and beer production allows the wine industry to diversify its offerings and attract a broader consumer base.