The Twitch Rivals event series is an eSports tournament that invites Twitch streamers and former pro players to test their skills against one another. In one of its more recent manifestations, the competition was held to promote social good and the prizes were donated to children's charities.
The Twitch Rivals Charity Competition was focused on Overwatch and the innovative event was supported by LEGO and Blizzard Entertainment. LEGO kits were donated to the not-for-profits in the region of winning squads, while the Twitch Rival set "was dressed up in LEGO branding" and "the stream featured a cartoonish digital LEGO recreation of the set."
The official title of this event was the Twitch Rivals LEGO Overwatch Workshop Showdown, with players tunning in from Europe and North America. Ultimately, the event brought 100 LEGO kits to French charity CéKeDuBonheur and Indian charity Toybank.
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
Trend Themes
1. Esports Charity Tournaments - A trend of promoting social good through competitive eSports events presents opportunities for partnering with not-for-profits and brands to give to charitable causes.
2. Collaborative Brand Partnerships - A trend of partnering with brands such as LEGO to create unique experiences for audiences presents opportunities for cross-industry collaboration and creative marketing initiatives.
3. Digital LEGO Marketing - A trend of incorporating digital LEGO content into marketing strategies presents opportunities for brands to reach younger audiences through engaging and interactive media.
Industry Implications
1. Esports - The eSports industry can benefit from partnering with not-for-profits and brands to contribute to charitable causes and establish positive social impact.
2. Toy and Game Manufacturing - The toy and game manufacturing industry can utilize collaborations with brands such as LEGO to create unique and captivating products that appeal to younger demographics.
3. Marketing and Advertising - The marketing and advertising industry can use digital LEGO content and collaborations with brands to create innovative and interactive campaigns that resonate with audiences.