As the second-hand market continues to grow, one company is leading the way for resale of clothing – Trove. The name-brand reseller platform is capitalizing on used clothing by handling the "messy logistics" of accepting merchandise and preparing it to re-enter to market. Trove accepts used goods, examining and photographing each piece to be displayed on the platform.
What began as a peer-to-peer marketplace for secondhand items has since been enlisted to help big-name brands like Levis and Patagonia to reduce the number of items being sent to landfill. The move to resale will also help brands extend their consumer reach, especially Gen Z and Millennial consumers who are looking to reduce their environmental footprint while saving money on well-known brands.
B2B Circular Shopping Platforms
Trove is an Outsourcing Platform for Used Clothing
Trend Themes
1. B2B Circular Shopping Platforms - Platforms like Trove are leading the way in helping brands extend their consumer reach through resale.
2. Peer-to-peer Resale Market - Trove began as a peer-to-peer marketplace for secondhand items and has now expanded to help big-name brands reduce waste.
3. Sustainable Consumption - The growth of trove and similar platforms reflects the increasing demand for sustainable consumption among younger generations.
Industry Implications
1. Fashion Industry - The fashion industry can leverage platforms like Trove to reduce waste and increase profit through resale.
2. Logistics Industry - Logistics companies have the opportunity to capitalize on the demand for streamlined and sustainable methods of handling secondhand merchandise.
3. Retail Industry - Retailers can partner with resale platforms like Trove to reduce stock waste and increase consumer reach.