Fine wine is often an art kept to connoisseurs and other "cultured," snobby people. But for the rest of us, how do we select a wine without letting our ignorance take the better of us? People who are not too well informed of the right year or region now have the ability to sample a selection of fine wines before actually shelling out a small fortune for that special occasion. WineSide has come up with the novel approach of offering wines packaged in sample size tubes.
WineSide offers both sweet and classic wines in patented, flat-base glass tubes with screw tops carefully engineered to protect the flavours of te wine. The sweet wines, which include Sauternes and Muscat, for example, are available in 6cl tubes, while the Pomerol, Chateau Neuf du Pape and other classic wines to be purchased in 6cl or 10cl sizes.
They offer a range of appellations and producers. Tubes are available individually or by the box, which can be chosen to provide an introduction to a variety, year or region. The products are available exclusively at Colette in Paris this month.
Wine Trial by Vial
WineSide Test Tube Samples
Trend Themes
1. Sample Size Packaging - Exploring the use of sample size packaging for wine allows consumers to try a variety of wines without committing to a full bottle, opening up opportunities for new market segments.
2. Screw Top Packaging - Incorporating screw tops in wine packaging provides convenience and preserves the flavors of the wine, presenting a disruptive innovation opportunity in the traditional cork-dominated wine industry.
3. Personalized Wine Selection - The concept of offering wines packaged in tubes allows customers to curate their own selection based on preferred appellations, producers, years, or regions, creating opportunities for personalized wine experiences.
Industry Implications
1. Wine Packaging - The introduction of sample size packaging and screw tops in the wine industry presents an opportunity to revolutionize the way wines are packaged and preserved.
2. Wine Retail - By offering personalized wine selections through sample size packaging, retailers can attract a wider range of customers and provide unique wine experiences.
3. Wine Tourism - Incorporating sample size packaging in wine tourism experiences allows tourists to explore a variety of wines in different regions, enhancing their overall wine tasting and travel experiences.