The Tresemmé Pro Collection has been created by the brand to offer consumers a way to protect their colored hair for extended periods to prevent multiple trips to the salon in a short period of time.
The Colour Shineplex hair products within the collection includes shampoo, conditioner, Shine Lock Serum and Intensive Mask Pots, which are all sulphate-free and focused on hair color protection. The products are reported to help protect the color integrity of a person's hair for up to 12 weeks to keep it looking fresh, supported and healthy.
The Tresemmé Pro Collection Colour Shineplex hair products are made with camellia oil that will mildly clean the hair instead of stripping it like traditional shampoos for a better cleansing experience.
Sulphate-Free Hair Cleansing Products
The Tresemmé Pro Collection Maintains Colored Hair
Trend Themes
1. Sulphate-free Hair Cleansing - Opportunity for hair care brands to develop sulphate-free products that protect and prolong hair color.
Industry Implications
1. Hair Care - Hair care industry can capitalize on the trend by creating sulphate-free products that cater to individuals with colored hair.