Trend Hunter's CEO Jeremy Gutsche was recently featured in Air Canada's magazine enRoute as one of the brand's top frequent flyers and a member of the Air Canada Altitude community.
As a keynote speaker to over 300 clients around the globe, Gutsche has spent a great deal of his time traveling back, forth, between and to a wide variety of locations for speaking gigs. Traveling to places like Hong Kong, Miami and Singapore to share insights on consumer trends and methodologies from his latest book, BETTER and FASTER: The Proven Path to Unstoppable Ideas, Gutsche has spent a great deal of his time on airplanes. enRoute's article dives into the back story of Trend Hunter as well as Gutsche's most unexpected travel moment, voyage tips and best uses for Aeroplan Miles.
The Frequent Flyer: Le Grand Voyageur
ENROUTE
While researching his next business opportunity, Jeremy Gutsche thought about creating a website that would do the brainstorming for him. Like a vast think tank married with a focus group of global reach, Trend Hunter, launched in 2006, is an online community whose 155,00 members upload articles of mutual interests and critique each other's futuristic, often eccentric musings on business and consumer trends (think fried-chicken-scented car fresheners or 3-D-printed pizza)."I was looking to connect with others for inspiration--perhaps a youngster in South America or a tech innovator in Japan," he says. "But as Trend Hunter took off I realized millions, like me, were on this lifelong quest for cool ideas."
Read the full article in enRoute's February issue at enRoute.
enRoute: Jeremy Gutsche and Better and Faster Featured
Trend Hunter's CEO Jeremy Gutsche
Trend Themes
1. Online Community Collaboration - The trend of online communities like Trend Hunter, where members upload and critique each other's ideas, presents opportunities for disruptive innovation in brainstorming and problem-solving processes.
2. Global Inspiration Networks - The trend of seeking global inspiration, connecting with innovators worldwide, creates opportunities for disruptive innovation in cross-cultural knowledge exchange and idea generation.
3. Eccentric Business and Consumer Trends - The trend of exploring eccentric and futuristic business and consumer trends, such as fried-chicken-scented car fresheners or 3-D-printed pizza, opens up opportunities for disruptive innovation in unconventional product development and marketing approaches.
Industry Implications
1. Online Collaboration and Idea Generation Platforms - The industry of online collaboration and idea generation platforms can disrupt traditional brainstorming processes by leveraging the power of global online communities.
2. Global Networking and Knowledge Exchange - The industry of global networking and knowledge exchange platforms can disrupt traditional barriers to cross-cultural innovation by facilitating connections between innovators worldwide.
3. Unconventional Product Development and Marketing - The industry of unconventional product development and marketing offers opportunities for disruptive innovation by embracing eccentric and futuristic consumer trends to create unique, attention-grabbing offerings.