Los Angeles is now home to 'Trejo’s Tacos,' a new vegan restaurant concept from celebrity Danny Trejo.
In place of meat ingredients, the taqueria uses tofu and a range other other plant-based toppings on a handmade tortilla. For even more flavor, Trejo’s Tacos serves up such a range of salsas and guacamole that meat and cheese won't even be missed as familiar taco ingredients. To go along with the food selection, Trejo’s Tacos also serves a vegan horchata, aguas frescas and a variety of kombucha beverages on tap.
As many vegan eateries and products are popping up, several of the new ventures are coming from celebrities who want to lend their names to inspire others to join the conscious movement.
All-Vegan Taquerias
'Trejo’s Tacos' is Danny Trejo's New Vegan Taco Restaurant
Trend Themes
1. Celebrity Vegan Restaurants - The rise of celebrity-owned vegan restaurants presents an opportunity for other celebrities to promote plant-based diets and inspire more people to adopt a vegan lifestyle.
2. Plant-based Taco Concepts - The emergence of all-vegan taquerias like Trejo's Tacos indicates the potential for more plant-based fast-casual dining options that cater to the growing demand for meat-free alternatives.
3. Expanding Vegan Beverage Options - The inclusion of vegan horchata, aguas frescas, and kombucha on tap at Trejo's Tacos suggests the need for more innovative and diverse plant-based beverage offerings in the market.
Industry Implications
1. Celebrity Endorsement - The trend of celebrity-owned vegan restaurants opens up opportunities for businesses in the celebrity endorsement industry to collaborate with famous personalities and promote plant-based lifestyles.
2. Fast-casual Dining - The growing popularity of all-vegan taquerias highlights the potential for the fast-casual dining industry to tap into the lucrative market of consumers seeking meat-free alternatives in a convenient and affordable setting.
3. Plant-based Beverage Production - The demand for vegan horchata, aguas frescas, and kombucha suggests opportunities for businesses in the plant-based beverage production industry to create innovative and refreshing non-alcoholic drink options.