To promote its newest Men+Care line, Dove created a Dove Men+Care Treehouse spa as a rustic retreat in the woods of Tennessee.
Those who are interested in booking a stay through Treetop Hideaways may do so online. The treehouse is equipped with everything from a queen-sized mattress to a fully functional bathroom and even an Internet connection, helping guests to feel as pampered and cared for as possible. With an interior outfitted with rich wooden finishes and windows that let in plenty of natural light, guests will find themselves easily connecting with the beauty of the natural world.
Being immersed in the peaceful treehouse spa helps to tie in the power of nature to Dove's nature-inspired Elements collection, which includes products like the Minerals + Sage Deogorant Stick and the Charcoal + Clay Body Wash.
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
Trend Themes
1. Nature-inspired Retreats - Opportunities for businesses to create innovative nature-based retreats or spas that promote self-care and relaxation in the midst of nature.
2. Luxury Camping - Innovative opportunities for businesses to create luxury camping experiences that provide guests with comfortable outdoor accommodations and access to modern amenities.
3. Self-care for Men - Opportunities for businesses to address the growing demand for men's self-care products and services by providing tailored experiences that address their unique needs.
Industry Implications
1. Hospitality - The hospitality industry can embrace the trend of nature-inspired retreats, such as treehouses, to provide unique and memorable experiences for guests.
2. Outdoor Recreation - The outdoor recreation industry can develop innovative products that blend modern amenities with natural components, such as a fully functional bathroom in a treehouse setting.
3. Personal Care - The personal care industry can tap into the trend of men's self-care by creating tailored products geared towards men that help facilitate relaxation and self-care.