The reference might not be obvious at first, but this project called Transformations for Fendi does harken back to the iconic Pequin motif for which the fashion label is known. The company enlisted the creativity of Maarten de Ceulaer to help with their December 2012 program by celebrating the brand's visual identity. The artist took handmade leather planks and arranged them on various surfaces to produce punchy striped patterns.
Colorful dyes in a full spectrum bring boldness to the plushy modules. They've been used to cover tree trunks, metal frames and even floor and wall tiling to form chairs, benches and other areas to repose. The small padding units are worked into a range of configurations that bring comfort to Transformations for Fendi in ways that permit different types of use.
Abstract Upholstery Strips
Transformations for Fendi Plays with the Free Placement of Cushions
Trend Themes
1. Free Placement Cushions - Disruptive innovation opportunity: Explore new ways to arrange cushions for comfort and visual appeal across various surfaces and furniture.
2. Plushy Modules - Disruptive innovation opportunity: Develop colorful and versatile padding units that can be used in different configurations for added comfort and style.
3. Transformative Upholstery - Disruptive innovation opportunity: Experiment with handcrafted leather planks and bold dyes to create unique striped patterns and transform furniture and architectural elements.
Industry Implications
1. Fashion and Accessories - Disruptive innovation opportunity: Incorporate the use of abstract upholstery strips in fashion design, such as on bags, shoes, or clothing items.
2. Interior Design - Disruptive innovation opportunity: Introduce the concept of free placement cushions and plushy modules in interior design, offering unique and customizable seating options.
3. Furniture Manufacturing - Disruptive innovation opportunity: Explore the use of transformative upholstery techniques to create furniture pieces that combine comfort, style, and visual impact.