Founded by interior designer Tony Olsen, Trace New York is a new fragrance brand that claims no gender and incorporates Olsen's love for essential oils. Each of the fragrances offered by Trace New York were formulated by Olsen and are hand poured in his Manhattan studio. According to Olsen, "A fragrance should have depth, not be overwhelming and evolve throughout the day," this concept is key to Olsen's fragrances as each offering celebrates subtlety and evolves throughout the day.
Trace New York currently offers five fragrances, known simply as the Tatum, Taylor, Tanner, Tarlow, and Tarick. The range of fragrances all feature different scent notes ranging from bergamot and lime, to green apple and fern. While each expression is created with no gender in mind, Olsen has admitted that this first collection utilized all his favorite notes.
Gender Neutral Fragrance Sprays
Trace New York Draws Inspiration from Intricate Essential Oils
Trend Themes
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Industry Implications
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