The Toyota Safety Sense commercial advertises the car company's safety features using an anthropomorphic crash test dummy that has been forced to find a "thrill" somewhere else.
For years, car ads have shown crash test dummies that are left relatively unscathed in the planned collision of whichever car is being featured in the commercial. The Toyota Safety Sense commercial takes this concept one step further, implying that the brand's safety features are so superior that the anthropomorphic dummy in the ad is out of work, and desperately seeking a new thrill. Between skydiving, strapping himself to a football blocking sled and bull-fighting, the crash test dummy is seeking the same rush that hitting a wall in a car might bring him.
The Toyota Safety sense commercial effectively turns a commonly used car-marketing trope on its head.
Anthropomorphic Dummy Auto-Safety Ads
The Toyota Safety Sense Commercial Features a Talking Dummy
Trend Themes
1. Anthropomorphic Dummy Auto-safety Ads - Disruptive innovation opportunity: Creating ads that use anthropomorphic dummies to showcase advanced safety features in the automotive industry.
2. Superior Safety Features - Disruptive innovation opportunity: Developing improved safety features that render crash test dummies unnecessary in the automotive industry.
3. Subverting Car-marketing Tropes - Disruptive innovation opportunity: Challenging traditional advertising methods by subverting common car-marketing tropes in the automotive industry.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introducing innovative safety features and marketing strategies in the automotive industry.
2. Advertising - Disruptive innovation opportunity: Leveraging anthropomorphic characters in ads to create memorable and engaging experiences in the advertising industry.
3. Safety Testing - Disruptive innovation opportunity: Exploring alternative methods and technologies to test the safety of vehicles in the automotive industry.