Toyota Motor has announced the launch of its first-ever virtual showroom.
The showroom has been designed to offer an optimal virtual shopping experience. The virtual showroom invites customers to browse through the entire range of Toyota vehicles. It is also designed to help customers book their car directly through the virtual showroom.
The company has set up payment methods through the showroom and plans to offer new finance options such as loan applications. The virtual showroom is also equipped with 360-degree internal and external views of each vehicle - allowing customers to select their favorite car, color, and other detailing preferences.
The most exciting new feature is that customers can visualize how a Toyota vehicle will look in their own garage/driveway using an augmented reality technology on their smartphones.
Advanced Virtual Shopping Experiences
Toyota's Virtual Showroom is Equipped with Augmented Reality
Trend Themes
1. Advanced Virtual Shopping - The trend of offering an immersive virtual shopping experience with augmented reality technology is disrupting the automotive industry.
2. Direct Online Sales - The trend of using virtual showrooms to enable direct sales and finance options is disrupting the traditional dealership model in the automotive industry.
3. AR Vehicle Visualization - The trend of using augmented reality to visualize how a vehicle will look before purchasing is disrupting the traditional purchasing process in the automotive industry.
Industry Implications
1. Automotive Industry - The automotive industry can adopt advanced virtual shopping experiences to enhance customer engagement and simplify the buying process.
2. Retail Industry - The retail industry can adopt advanced virtual shopping experiences to mimic in-store experiences and improve customer satisfaction.
3. Technology Industry - The technology industry can offer augmented reality solutions to enable advanced virtual shopping experiences for various industries and revolutionize the way people shop online.