Set to unveil at CES 2017, the BMW HoloActive Touch system is a new kind of interface that will help to bring the vehicle interior into the twenty-first century in a big way.
The BMW HoloActive Touch interface consists of a virtual touchscreen that enables drivers to select and interact with different functionalities by simply making gestures with their hands and fingers. This is paired with tactile feedback to let them know what they are doing rather than just relying on audio prompts.
The BMW HoloActive Touch system will also offer users further integration with the BMW Heads-Up Display as well as providing access to BMW Connected services. The new system identifies how the brand plans to enhance the in-car experience as autonomous driving comes closer to reality.
Gesture Control Car Interiors
The BMW HoloActive Touch System will Unveil at CES 2017
Trend Themes
1. Gesture Control Interfaces - The BMW HoloActive Touch system showcases the potential for gesture control interfaces in car interiors, offering a disruptive innovation opportunity for automakers to create more intuitive and interactive driving experiences.
2. Tactile Feedback Technology - The incorporation of tactile feedback in the BMW HoloActive Touch system presents a disruptive innovation opportunity for companies to enhance user experience by providing physical cues alongside virtual touchscreens.
3. Integration of Connected Services - The integration of BMW Connected services in the HoloActive Touch system highlights the trend of seamlessly incorporating advanced technology and connectivity into the automotive industry, opening up opportunities for innovative service offerings in the future.
Industry Implications
1. Automotive - The BMW HoloActive Touch system showcases potential disruptive innovation opportunities in the automotive industry, specifically in car interior design and user interface development.
2. Technology - Gesture control interfaces and tactile feedback technology featured in the BMW HoloActive Touch system are indicative of disruptive innovation opportunities within the technology industry, particularly in the realm of human-machine interaction.
3. Connected Services - The integration of BMW Connected services in the HoloActive Touch system indicates disruptive innovation opportunities in the realm of connected services and digital experiences, with potential applications in various industries such as automotive, entertainment, and smart home technologies.