Affordable Miniature Figurines

Sony's Totaku Collection is an Affordable Collection of Figures

Collector figurines are nothing new to the gaming world, but Sony's new Totaku figurines are enticing miniature collectibles. Made by ThinkGeek and licensed by Sony Interactive, these Totaku figurines are designed around Paystation's original IPs and exclusive games. There are currently seven figurines available, each measuring about four inches in height and feature solid detailing work. The figurines currently available include Bloodborne’s hunter, Crash Bandicoot, Parappa the Rapper, Kratos from God of War, the Feisar FX350 racing ship from Wipeout, Sackboy from LittleBigPlanet, and Heihachi from the Tekken series.

While some may be quick to compare these figurines to Nintendo's amiibo collection, there is one defining difference between the two. The Totaku figurines do not seem to contain any NFC -- near field communication -- functionality and exist only as collector pieces. With collector culture reaching a more mainstream appeal, these figurines are sure to entice fans of Sony's library. Coming in at just $9.99 these miniature statues are a perfect stepping stone into collector culture and seems to be Sony's break into the entry collector market.
Trend Themes
1. Collector Culture - The rise of collector culture presents an opportunity for affordable miniature figurines like Sony's Totaku collection to cater to fans of gaming IPs.
2. Mainstream Appeal - As collector culture gains popularity, there is a growing demand for affordable and visually appealing miniature collectibles, which Sony's Totaku figurines fulfill.
3. Entry Collector Market - Sony's Totaku figurines, priced at just $9.99, tap into the entry collector market, providing an affordable option for individuals interested in starting a collection.
Industry Implications
1. Gaming Merchandise - The gaming merchandise industry can benefit from the rise of collector culture, with affordable and licensed miniature figurines like Sony's Totaku collection presenting a disruptive innovation opportunity.
2. Toy Manufacturing - Toy manufacturers can explore the production of affordable, high-quality miniature collectibles like Sony's Totaku figurines to cater to the growing demand from collector culture.
3. NFC Technology - The NFC technology industry can explore integrating near field communication capabilities into miniature figurines like Sony's Totaku collection, creating interactive features that enhance the collecting experience.

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