Water-Ready Footwear Capsules

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Merrell 1TRL's Too Good to Get Wet Pack Spotlights Functional Shoes

Merrell 1TRL introduces a new construction approach to the notable Hydro Moc sandal silhouette in the new 'Too Good to Get Wet' pack of footwear. The new capsule offers four iterations of the silhouette: starting off with a lilac colorway, followed by a cream option, then a brighter mint colorway, and finally a peach color option.

Notably, all four designs are complete with a marbled design language that has been applied to reference the look and visible reflection of water. The shoes are made from a single-density injected mold unit and features perforated details that are functioning as drainage holes. It also features a strap and deep lugs at the outsole for functional and practical reasons.
Trend Themes
1. Water-proof Footwear - Opportunity to develop functional and fashionable waterproof footwear for outdoor activities.
2. Marbled Design Language - Opportunity to integrate marbled design language in other products for visual appeal and reflection of natural elements.
3. Single-density Mold Unit - Opportunity to create durable and lightweight products with a single-density injected mold unit construction approach.
Industry Implications
1. Outdoor Apparel and Accessories - Opportunity for outdoor apparel and accessories companies to incorporate water-proof technology and marbled design language into their products.
2. Athletic Wear - Opportunity for athletic wear companies to develop water-resistant footwear for sports and outdoor activities.
3. Architecture & Interior Design - Opportunity for architecture and interior design industries to incorporate marbled design language for modern and nature-inspired aesthetic.

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