What better way to highlight the dark quality of a beer than to make its packaging and branding design completely monochromatic and opaque like the Tomat Design ‘JC’ lager? This limited edition design was customized for an SPI Group company event, and the result is tempting and alluring.
Elegant and provocative, the JC black bottles and logo give this product a distinguished look. The extra strength and dark component of the drink is the main theme of this concept, which is the reason why the container is dressed in ebony from head to toe. The French winemaker Jean Claude had the honor to participate in the project, and one of his major contributions is the font inspired by white ropes, which comes from his passion for yachting.
The Tomat Design ‘JC’ package is minimalist, but strong like its liquor.
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
Trend Themes
1. Monochromatic Beer Packaging - The trend of using completely monochromatic and opaque packaging designs for dark beers is a disruptive innovation opportunity for breweries to create a bold and enticing product image.
2. Incorporating Extra Strength and Dark Themes - The trend of incorporating extra strength and dark themes in beer branding provides a distinctive look and appeals to consumers looking for a more intense flavor experience.
3. Collaboration with Influential Figures - The trend of collaborating with influential figures, such as French winemakers or other experts from related fields, offers a unique opportunity to infuse a brand's identity with an additional layer of expertise and story.
Industry Implications
1. Breweries - The innovative packaging and branding approaches showcased in the article present a disruptive opportunity for breweries to stand out in a crowded market and attract beer enthusiasts seeking new and unique experiences.
2. Beverage Packaging - The trend of monochromatic and opaque packaging designs for dark beers creates an opportunity for the beverage packaging industry to explore new design techniques and materials to create visually striking and impactful products.
3. Events and Marketing - The limited edition design showcased in the article highlights an opportunity for event planning and marketing companies to collaborate with brands and create customized packaging concepts that enhance the overall customer experience at corporate events or special occasions.