The Toast Ale x Warburtons Toasted Crumpet Session IPA is a beer collaboration beer created by the two brands as a way to offer consumers a premium product, while also combating against food waste.
The beer features a 4.2% ABV and features crumpets as a replacement for some of the malted barley in the recipe that have been sourced from Waburtons. The product addresses Warburtons' interest in using its leftover food waste for good instead of allowing it to simply be thrown away.
Marketing and Brand Manager at Toast Ale James King spoke on the Toast Ale x Warburtons Toasted Crumpet Session IPA saying, "Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets. As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste. We will continue to toast change and hope everyone loves this new crumpet beer as much as we’ve loved brewing and tasting it."
Leftover Crumpet Beers
The Toast Ale x Warburtons Toasted Crumpet Session IPA Uses Food Waste
Trend Themes
1. Upcycled Food and Beverage Products - There is an opportunity to create more products like Toast Ale x Warburtons Toasted Crumpet Session IPA by using food waste in beverage production to minimize food wastage.
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Industry Implications
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