Kosås' Tinted Face Oil is touted as "the future of foundation," as this product is a hybrid makeup and skincare solution that provides lightweight medium coverage, while also deeply nourishing the skin like a hydrating serum. Kosås combines three types of mineral pigments and six active botanical oils for the purposes of evening out the skin tone, diminishing pores and erasing imperfections.
The weightless, breathable and easily adsorbed Tinted Face Oil promises an effortless finish that requires no blending. The Tinted Face Oil collection includes shades 01 through 10, ranging from porcelain with pink undertones to ultra-deep with neutral undertones to suit a wide range of skin tones.
The key oils that make up the vegan and cruelty-free face product are sourced from avocado, meadowfoam, red raspberry, jojoba, green tea seed and rosehip.
Nourishing Tinted Face Oils
Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils
Trend Themes
1. Hybrid Makeup-skincare Solutions - The fusion of makeup and skincare creates opportunities for innovative products that provide both coverage and nourishment.
2. Lightweight Medium Coverage - The demand for foundations that offer natural-looking coverage without feeling heavy on the skin can be addressed with disruptive innovations.
3. Proactive Skin Tone Correction - There is a growing market for products that not only cover imperfections but also actively work to even out skin tone.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore the development of more hybrid products that blend makeup and skincare benefits.
2. Skincare - Skincare brands can create lightweight, nourishing products that offer both cosmetic coverage and skincare benefits.
3. Natural/organic Products - The natural and organic product industry can tap into the demand for lightweight, botanical-infused foundations that provide medium coverage.