A Bompas & Parr 'Taste Pod' experience was recently debuted in the Thorntons store at Westfield Stratford in London. The immersive activation was a multi-sensory experience that required visitors to sit on a stool and emerge their heads into a pod not unlike a foil dryer at the salon. With ambient lighting, music and aromas, the 'Taste Pod' enhances the flavors of Thorntons chocolates.
The 'Taste Pod' experience debuted the brand's new Continental Collection, which recently added five new flavors. Guests of the activation are able to take their chocolates home or taste them while immersed in the Bompas & Parr-designed experience.
The Bompas & Parr 'Taste Pod' experience at the Thorntons at Westfield London is an example of brands meeting the desire for immersive, digitally powered added value in-stores.
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
Trend Themes
1. In-store Immersion Experiences - Brands are creating immersive experiences in stores to provide added value and enhance customer engagement.
2. Multi-sensory Activations - Brands are using ambient lighting, music, and aromas to create immersive multi-sensory experiences.
3. Digital Integration in Retail - Retail brands are incorporating digital technology to enhance the in-store experience for customers.
Industry Implications
1. Retail - The retail industry is embracing in-store immersion experiences to drive customer satisfaction and increase sales.
2. Chocolate - The chocolate industry is utilizing immersive activations to enhance the flavors and create unique chocolate experiences.
3. Design - The design industry is playing a crucial role in creating the physical and sensory elements of in-store immersive experiences.