Ahead of its 25th anniversary, Edible is celebrating its position as the world's largest franchisor of stores offering fresh fruit arrangements, baked goods, flowers, gourmet chocolates and more with a new campaign, "There's an edible for that." This candid campaign spotlights all moments, ranging from ones that feel winning and others that feel downright awkward.
The campaign tells stories in the form of short vignettes, ranging from online dates gone wrong to having to sit through painful recitals to sharing the dinner table with opinionated family members. With each ad, Edible reminds that it has more to offer than just fruit and flowers.
This advertising campaign is set to kick off a larger brand evolution and transformation for Edible that reflects its vision to reach a new generation of gifters.
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Trend Themes
1. Candid Celebration Campaigns - Embracing the candid nature of everyday moments to create relatable and memorable advertising campaigns.
2. Brand Evolution and Transformation - Implementing a comprehensive strategy to evolve and transform the brand to appeal to a new generation of consumers.
3. Expanded Product Offerings - Diversifying product range to highlight that Edible offers more than just fruit and flowers.
Industry Implications
1. Franchise - Leveraging the franchisor model to expand the Edible brand and reach a wider market.
2. Gifts and Occasions - Capitalizing on the growing market of gifters who are looking for unique and personalized options.
3. Advertising and Marketing - Utilizing innovative and relatable storytelling techniques to create impactful advertising campaigns.