Franck Bohbot's theater photography series encompasses the old-world charm of Hollywood's golden age. Throughout history, cinema has been an important form of escapism for the people. However, going to the movies in 2014 is hardly the sophisticated event it used to be; rather than dressing up for a night on the town, people show up in sweats to eat over-priced popcorn in an overly air-conditioned multiplex chain.
Bohbot's series takes us way back, capturing grandiose theaters throughout California that vary from elegant and opulent to gaudy and ostentatious. These theaters, many of which were built in the early 20th century, often feature art deco design.
Bohbot explains the project by saying, "Reflecting on the memories of the golden age of Hollywood, it gives the feeling that there is no such place like a movie theater to celebrate the birth of film from an artist. The greatest emotion I have ever had in my life took place in the dark and not in front of a smartphone or television."
Golden Age Cinema Photography
Franck Bohbot's Theater Photography Captures Grandeur of the Past
Trend Themes
1. Theater Renaissance Photography - There is a disruptive innovation opportunity for photographers to capture the renaissance of theaters that are being restored for modern use through images.
2. Vintage Nostalgia Marketing - As people's yearning for simpler times increases, there is a marketing opportunity for companies to capitalize on vintage nostalgia by incorporating old-school designs into their branding and messaging.
3. Cinema Revival Architecture - As cinema theaters strive to compete with home streaming services, there is an opportunity for innovators and architects to create immersive, experiential, and luxurious spaces that provide a distinct viewing experience.
Industry Implications
1. Photography - Photographers can capitalize on the trend of capturing theaters by using their skills and expertise to create stunning images of the unique buildings.
2. Film and Entertainment - As people's desire for unique and distinctive experiences increases, there is an opportunity for film and entertainment companies to incorporate vintage cinema theaters into their events and promotional material.
3. Architecture and Design - Architecture firms can tap into the cinema revival trend and create experiential and luxurious movie theater spaces that stand out from the traditional multiplex model.