MPreis, a chain of supermarkets in western Austria, bills itself as the world's first "Sexy Supermarket" through its use of stylish architecture and interior design.
For the last 15 years Mpreis has commissioned talented up and coming architects to design their stores based on their individual locations. This individual approach is a stark contrast to most uninspired cookie cutter buildings of chain retailers who find a formula and repeat it, regardless of location.
A keen eye for aesthetics continues inside the stores, which feature sleek café's and carefully chosen materials. And the experience goes beyond design â€" MPreis also understands the value of storytelling, emphasizing that the company is family-owned, and was founded by an entrepreneurial woman (Frau Therese Mölk) in the 1920s.
Surprisingly, price levels at MPreis aren't higher than at competing supermarkets in the region. Although award-winning design comes at a slightly higher cost than generic structures, the buildings look more expensive than they are.
World's First Sexy Supermarket
MPreis
Trend Themes
1. Stylish Architecture - Disruptive innovation opportunity: Architects and designers can explore new ways to incorporate style and aesthetics into retail spaces, creating unique and visually appealing environments.
2. Individualized Store Design - Disruptive innovation opportunity: Chain retailers can consider a more individualized approach to store design, tailoring each location to its surroundings and creating a more engaging and personalized shopping experience.
3. Storytelling and Branding - Disruptive innovation opportunity: Businesses can highlight their history, values, and founders through storytelling, creating a deeper connection with customers and setting themselves apart from competitors.
Industry Implications
1. Retail Design - Disruptive innovation opportunity: Retail design companies can explore new concepts and techniques to create visually striking and unique environments that enhance the shopping experience.
2. Supermarket Chains - Disruptive innovation opportunity: Supermarket chains can rethink their approach to store design and branding, incorporating elements of style, individuality, and storytelling to differentiate themselves in the market.
3. Architecture and Interior Design - Disruptive innovation opportunity: Architects and interior designers can collaborate with businesses to create innovative and visually appealing spaces that reflect the brand's values and resonate with consumers.