Most lingerie shoots take place in seductive settings like the bedroom or the beach; 'The Woman Underneath' by Velvet Globe Divers and Marlies Meijlink takes a sinister spin on this theme by sending their model underneath the depths of a black body of water.
The effect is at once ethereal and somewhat spooky; the underwater setting certainly sets 'The Woman Underneath' apart from any other lingerie shoot you'll see today, that's for sure.
Implications - Society is so saturated with so many advertisements that customers have begun to ignore their images. They now take notice of ads which feature risque or shocking images; these are memorable and spark discussion in society. Companies can incorporate these qualities into their marketing campaigns to appeal to potential consumers.
Drowning Lingerie Shoots
'The Woman Underneath' by Velvet Globe Divers & Marlies Meijlink
Trend Themes
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Underwater Lingerie Shoots — Using unexpected and eerie settings in lingerie shoots will create a memorable brand image.
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Ethereal Advertising — Companies can use unexpected and dreamy images to stand out in the advertising market.
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Risque Marketing — Incorporating shocking or provocative images in a marketing campaign will catch the attention of potential consumers.
Industry Implications
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Fashion — Using unique and creative imagery in fashion marketing is key to standing out in an over-saturated industry.
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Advertising — Creating a memorable and thought-provoking image is the key to effective advertising.
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Photography — Incorporating unexpected settings and themes in photography will create a lasting impression on the viewer.