Bedazzled Diamond Bras

A $250 Version of the Victoria's Secret Fantasy Bra 2018 Can Be Purchased

Annually, the Victoria's Secret Fantasy Bra is unveiled ahead of the Victoria's Secret Fashion Show and this year, for the first time ever, consumers will be able to purchase a version of the luxury Victoria's Secret bra.

In previous years, some of the designs that have been introduced have included multi-million dollar styles that are covered in precious metals and gemstones. The 2018 Dream Angels Fantasy Bra is a design that's been exclusively created by Atelier Swarovski, which features more than 2,100 Swarovski Created Diamonds and responsibly sourced topaz.

While the opulent and exclusive $1 million Dream Angels Fantasy Bra won't be accessible to the average shopper, Victoria's Secret will be offering a Victoria's Secret Dream Angels Fantasy Bra made with Swarovski crystals, priced at $250.
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2. Exclusivity for the Masses - Making exclusive items available to a wider audience can create a sense of exclusivity while still generating significant revenue.
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Industry Implications
1. Fashion - Expanding the accessibility of high-end fashion items can open up new markets and increase product demand.
2. Jewelry - Incorporating responsibly sourced and eco-friendly materials in jewelry items can appeal to consumers looking for socially responsible luxury products.
3. Retail - Offering exclusive items to a wider audience can drive foot traffic and generate increased revenue for retailers.

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