GIPHY added to its 'GIPHY Originals' with a new series titled 'The Vibe is Right.' This is a series told through 48 short-form videos, similar to the format of TikTok or YouTube Shorts. However, these videos are actually GIPHY Clips, which are GIF files with audio support. These files can be shared directly to TikTok or Slack with GIPHY's intuitive integrations system.
GIPHY stated that each of the actors in the series are GIPHY staff members and that the series was directed, written, and shot by the company's in-house brand team. GIPHY stated that the reasoning for this decision is to "celebrate our team’s incredible talents beyond their day-to-day role in the company."
The full series of The Vibe is Right is available for all GIPHY members to view now.
Comedic Gameshow Campaigns
GIPHY Launched 'The Vibe is Right' Series on GIPHY Clips
Trend Themes
1. Short-form Gameshow Content - Opportunity for brands to create short, engaging gameshow content using GIFs with audio support for social media platforms.
2. In-house Brand Team Campaigns - Opportunity for companies to leverage their own staff and resources to create unique branded campaigns.
3. Gif-based Ad Campaigns - Opportunity for companies to incorporate GIFs with audio support as part of their advertising campaigns.
Industry Implications
1. Marketing and Advertising - Brands should look at ways they can incorporate short-form gameshow content and GIFs with audio support into their campaigns for social media platforms.
2. Media and Entertainment - Opportunity for companies to create unique and engaging in-house campaigns using their own teams beyond their day to day roles in the company.
3. Technology - Companies can leverage advancements in GIPHY Clips and intuitive integration systems to create new GIF-based advertising campaigns.