Skater-Inspired Burritos

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The Tony Hawk Burrito Shares the Legendary Skater's Go-To Chipotle Order

Chipotle is introducing the Tony Hawk Burrito as a quick and easy way for fans to order the legendary skater's favorite Chipotle burrito order. For a limited time in August, fans will be able to place their orders online and via the official Chipotle app to receive a simple burrito made with brown rice, black beans, chicken, tomatillo-red chili salsa and guac.

As an added treat, the first 2,000 fans who order the Tony Hawk Burrito will get access to the Tony Hawk's Pro Skater 1 and 2 Warehouse Demo for PlayStation 4, Xbox One or PC. Chipotle will also be hosting a two-hour livestream on Twitch featuring Tony Hawk himself, alongside fellow skateboarder Jagger Eaton and actor Finn Wolfhard, playing the new game.
Trend Themes
1. Celebrity-endorsed Food - Companies can collaborate with celebrities to create branded food items that attract fans and offer a unique product.
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3. Experiential Marketing - Companies can offer unique experiences or events to generate hype and increase brand awareness.
Industry Implications
1. Fast Food - Fast food chains can collaborate with celebrities to create signature meals and promote them through social media.
2. Gaming - Gaming companies can partner with food chains to offer promotional deals and reach a wider audience.
3. Entertainment - Entertainment companies can offer experiences or promotional events to generate excitement for upcoming releases and increase brand awareness.

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