Bringing new meaning to the term "underground," the Shelter Nightclub is a new club that is located in a bomb shelter beneath the bustling metropolis of Shanghai. Shanghai has thousands of bomb shelters hiding beneath its streets that were built during the Cold War in case of a Soviet air raid. Now, these underground spaces are being taken over as spaces for businesses.
To get to the Shelter Nightclub is quite an experience. You must go down a narrow stairway and through a dark tunnel. Once underground, who knows what goes on down there. An underground club seems like the best place to have a really crazy night.
Other businesses that have taken up shop in Shanghai bomb shelters include a men's underwear store, a men's gay bar and a wine store. Each of these seems to perfectly fit the niche locale.
Literal Underground Parties
The Shelter Nightclub is Located in a Bomb Shelter
Trend Themes
1. Underground Venues - Opportunity for businesses to repurpose bomb shelters for unconventional event spaces.
2. Niche Experiences - Opportunity for businesses to cater to specific audiences in unique and unusual ways.
3. Novelty Locations - Opportunity for businesses to attract attention with unusual and unexpected physical locations.
Industry Implications
1. Event Planning - Companies specializing in event planning can capitalize on the trend of underground venues for unique and unconventional event spaces.
2. Nightlife - Bars and clubs can explore the trend of using bomb shelters as locations to create niche experiences for their patrons.
3. Retail - Businesses can take advantage of the novelty of bomb shelter locations, creating a unique shopping experience for their customers to stand out in a crowded market.