The Problem Solver is a beer that recognizes our best ideas come after a drink or two. In fact, researchers at the University of Illinois in Chicago have ascertained that people produce their most creative thinking once they've reached an alcohol level of 0.075%. With that statistic in mind, CP+B Copenhagen developed the Problem Solver, a pale ale that comes with a bottle indicator to let you know when you've hit your creative stride.
If you're looking to color outside the lines, or think outside the box, or what have you, then you might consider picking up a bottle of this handcrafted IPA. Not only will it delight your taste buds, it'll get your brain cells working overtime to find creative solutions to whatever dilemma is plaguing you.
Of course, one would be wise to adhere to the bottle indicator. Drinking to solve your problems operates on a fine line, and one drink too many might produce the opposite effect.
Problem-Solving Brews
The Problem Solver Helps You Drink Your Way to Creative Solutions
Trend Themes
1. Creative Thinking - The trend of using alcohol to boost creative thinking is an opportunity for breweries to create innovative drinks that help individuals tap into their creative potential.
2. Problem-solving Beverages - The rise of problem-solving drinks like the Problem Solver beer opens up opportunities for beverage companies to create products that combine refreshment with cognitive enhancement for solving challenges.
3. Personalized Indicators - The development of bottle indicators in drinks like the Problem Solver beer highlights the potential for personalized indicators in various industries, creating opportunities for customized solutions and experiences.
Industry Implications
1. Craft Beer - Craft breweries can leverage the trend of problem-solving beverages and create innovative craft beers that target individuals seeking creative stimulation.
2. Beverage - The trend of problem-solving drinks opens up opportunities for beverage companies to explore novel formulations that combine cognitive enhancement with refreshment.
3. Product Packaging - The development of personalized bottle indicators for drinks like the Problem Solver beer indicates a disruptive innovation opportunity in the product packaging industry, where customized indicators can provide unique user experiences.