Hostem, a menswear boutique in London, has added a new underground section to its store called 'The Chalk Room.' Architecture and design duo JAMESPLUMB (made up of James Russell and Hannah Plumb) are the masters behind the design; the pair also created the upper level interior design for Hostem, which was featured recently on Trend Hunter.
With its dimly lit interior, stone walls and sparse furnishings, The Chalk Room definitely presents an eerie ambiance. However, when it comes to providing a unique place where Hostem can feature its most coveted designer pieces, it certainly gets the job done. According to Plumb, the goal of The Chalk Room was to create a place that focuses on tradition and highlights the craft and skill of the designers. To do so, the design duo added a slanted Victorian wardrobe, created a pile of old antique suitcases and reconfigured a Chesterfield from the 19th century by extending it with a church pew.
Eerie Basement Boutiques
Hostem Adds 'The Chalk Room' to Its Interior Design
Trend Themes
1. Underground Boutiques - Creating underground sections in retail stores to showcase exclusive designer pieces in an eerie ambiance.
2. Dimly Lit Interiors - Designing retail environments with minimalistic furnishings and subdued lighting to create an eerie ambiance for a unique shopping experience.
3. Antique-inspired Decor - Using vintage and antique furnishings to create a traditional and craft-focused ambiance in retail spaces.
Industry Implications
1. Fashion Retail - Fashion retailers can create underground sections or dimly lit areas in their stores to feature exclusive and coveted designer pieces for a unique shopping experience.
2. Interior Design - Interior designers can play with minimalistic furnishings, subdued lighting, and antique-inspired decor to create an eerie ambiance for a memorable shopping experience.
3. Vintage Furnishings - There is an opportunity for vintage and antique furnishings to gain popularity in retail spaces as a way to create tradition-focused and craft-highlighting ambiances.