The upscale Asian-fusion concept, Flat Top Grill, is giving fans even more options to enjoy this summer by adding five new limited-time-only offerings. As Gregg Majewski, Chief Executive Officer of Flat Top Grill, explains, "Flat Top Grill continues to push flavor boundaries, driven by exciting new food trends as we urge our guests to eat adventurously."
Beginning July 7, 2022, guests can dine on a new Thai-inspired bowl called the Thai Basil Chicken Bowl. This healthy dish is served on a bed of cauliflower rice, topped with chicken, green onions, sugar snap peas, Fresno pepper, cilantro, fried garlic, signature Flat Top Grill spices, and a tangy Thai Basil Lime sauce. Beyond the new bowl, other exciting offerings include the new Blueberry Smash Cocktail, which is made with Jim Beam Bourbon, and the new Lemon Drop Cheesecake, which is a New York-style cheesecake with a citrus twist.
Thai-Style Chicken Bowls
Flat Top Grill is Serving Up a New Thai Basil Chicken Bowl for Summer
Trend Themes
1. New Asian Fusion Menu Items - Expanding on the popular trend of Asian fusion cuisine, restaurants have an opportunity to explore unique flavor combinations and attract adventurous diners.
2. Cauliflower Rice - The rising trend of healthy, low-carb alternatives like cauliflower rice provides an opportunity for restaurants to cater to health-conscious diners and differentiate their menu offering.
3. Limited-time-only Menu Offerings - By creating a sense of urgency with limited-time-only menu offerings, restaurants can drive foot traffic and entice customers to try new items before they're gone.
Industry Implications
1. Restaurant Industry - Restaurants can innovate by incorporating new recipes that cater to emerging health and flavor trends, as well as offer engagement opportunities to attract curious customers.
2. Beverage Industry - The growing popularity of cocktails made with unique ingredients and flavor profiles creates an opportunity for bars and restaurants to innovate and offer unique drinks that appeal to adventurous drinkers.
3. Food Delivery Industry - As restaurants expand their offerings with new, limited-time menu items, food delivery services have an opportunity to provide an efficient and convenient way for customers to try these items without visiting the restaurant in person.