To engage the public during The French Open (also referred to as Roland Garros), IBM created a series of smart tennis posters that were frequently updated with real-time facts and animations to go along with them.
These 'Datables' help the public catch some of the highlights of the matches in a way that's 60,000 times faster than text. In total, more than 500 digital billboards were displayed throughout France, providing meaningful data visualizations. For instance, one of the Datables showed a tennis player's serve percentage in comparison to stats from last year.
All of these real-time Datables take advantage of back-end technology in order to automatically generate these visualizations for all types of events in the tennis matches.
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
Trend Themes
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Real-time Data Visualizations — Opportunity to create dynamic and engaging content by leveraging real-time data in various industries.
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Interactive Advertising — Disruptive innovation opportunity to captivate audiences through interactive and constantly updating advertisements.
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Automated Visual Generation — Potential for utilizing backend technology to automatically generate visualizations in real-time for different events and industries.
Industry Implications
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Sports Marketing — Opportunity to enhance fan engagement and deliver real-time sports insights through interactive visual content and data-driven advertising.
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Digital Out-of-home Advertising — Innovative use of real-time data and dynamic content to create visually appealing and personalized advertising campaigns on digital billboards.
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Event Analytics — Disruptive innovation potential to automate data visualization and analytics for various events, improving decision-making and audience experiences.