Tennent's Lager is a beer brand that decided to take a different route for this year's Father's Day.
Rather than focusing on stereotypical items or novelty "dad-related" products, the brand chose instead to provide flavorful gift packs for fathers. The packs came with Tennent's Lager, and also with steak pies that are infused with the same beer. The Father's Day gift packs were limited edition, increasing their demand and ensuring that they remained as somewhat of a novelty item. The brand offers other specialty packs throughout the year, all of which are themed after a various holiday or special occasion.
By taking a more unique approach in tackling sales for this special day, Tennent's Lager is able to stand out from other brands that are offering less personal items.
Lager-Infused Pie Promotions
'Tennent's Lager' Offered Beer and Pie Packs for Father's Day
Trend Themes
1. Creative Father's Day Gifts - A trend towards offering more unique and personalized gifts for Father's Day that tap into the interests of the gift recipient.
2. Beer-infused Food and Beverage Products - A trend towards incorporating beer flavors into food and beverage products to deepen consumer engagement and offer unique flavor experiences.
3. Themed Gift Packs - A trend towards offering gift packs that are themed after holidays or special occasions, creating a sense of excitement and exclusivity among consumers.
Industry Implications
1. Alcohol Products - Disruptive innovation opportunities include experimenting with beer flavors and partnering with food companies to create unique and appealing food and beverage combinations.
2. Food Retail - Disruptive innovation opportunities include creating more themed gift packs to increase consumer engagement and drive sales during holidays and special occasions.
3. E-commerce - Disruptive innovation opportunities include creating more personalized and unique gift options that cater to specific interests and hobbies of consumers.